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James Batchelor is a trade journalist in the video games industry, currently editor-in-chief of GamesIndustry.biz, and creator of Non-Violent Game Of The Day, a blog and Twitter account that aims to raise the profile of non-violent video games. He is also a father, a fantasy author, a soundtrack nerd, and an avid gamer (who does still play violent games, but always on Easy or Story mode).