Before his recent retirement, Dr Jonathan S. Swift was a Senior Lecturer in Inter- national Business & Marketing at Salford Business School, the University of Salford, Manchester. Prior to his involvement at Salford, he taught at Staffordshire Business School, Stoke-on-Trent, and was a regular contributor to international MSc management courses at Manchester University, and at the Manchester Business School, where he was involved in socio-linguistic pre-departure training for personnel from major companies who were to go to Latin America to take up positions there.
Jonathan comes from Bowness-on-Windermere, in the UK’s Lake District, and was educated at Heversham Grammar School, near Kendal. After studying at Portsmouth, and spending a year in Mexico, he began an academic career as a teacher of Spanish and French, at Unsworth High School, Bury, Lancashire. He gained an MA at Liverpool University, and an MSc at Manchester University (UMIST), before completing his PhD at Liverpool.
Jonathan has written numerous books and academic articles, and is an honorary member of the Bruges Group, and a regular contributor to their blogs.
Jonathan is married, has three children, a border collie, and lives in Lancashire.






