Facebook X YouTube Instagram Pinterest NetGalley
Google Books previews are unavailable because you have chosen to turn off third party cookies for enhanced content. Visit our cookies page to review your cookie settings.

My Modern Movement (Paperback)

Hobbies & Lifestyle > Art

Imprint: EnvelopeBooks
Pages: 296
ISBN: 9781838172084
Published: 4th November 2021

in_stock

£12.99


You'll be £12.99 closer to your next £10.00 credit when you purchase My Modern Movement. What's this?
+£4.99 UK Delivery or free UK delivery if order is over £40
(click here for international delivery rates)

Order within the next 8 hours, 12 minutes to get your order processed the next working day!

Need a currency converter? Check XE.com for live rates



For those of advanced tastes, the Modern Movement was a welcome corrective to the debased aesthetics of the commercial world. The products of light industry were as untutored in the 1920s and 30s as massed housing and both took scant interest in the idealist thinking that sought to harness architecture and design to social progress.  

 

Robert Best, one of Britain’s leading industrialists in this period, shared the goal of better mass education but was troubled by Modernism’s promoters, for reasons that they found hard to understand. If the few knew better than the many, and had an obligation to elevate them whether they liked it or not, where did this leave the democratic principles that our liberal society prided itself on? Best felt that the campaign to popularise Functionalist design took propaganda into territory that had uncomfortable political overtones.    

 

In this extraordinary memoir, written in the early 1950s but never previously published, Best explored his concern about the sense of noblesse oblige that lay behind such bodies as the Council of Industrial Design, set up in 1944 ostensibly to raise the saleability and quality of British manufacturing but also, in his view, to brainwash the public into denying what it liked in favour of more cultivated but untested alternatives.

There are no reviews for this book. Register or Login now and you can be the first to post a review!

Other titles in EnvelopeBooks...