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  2. David Freeman

Born in 1967 into a military family, Alex was educated in the West Country and commissioned into the British Army in 1986. He served as an infantry officer with the Queen’s Lancashire Regiment and The Royal Welch Fusiliers, seeing active service in Northern Ireland, Germany, the Middle East, Africa, and Bosnia. After two decades in uniform, he left the Army in 2006 to pursue an MBA and a career in business.

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