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A New Era of Consumer Behavior
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A New Era of Consumer Behavior (Hardback)

In and Beyond the Pandemic

P&S History > Social Science & Culture > Business & Management

Imprint: IntechOpen
Series: Business, Management and Economics
Pages: 270
ISBN: 9781803561820
Published: 29th March 2023
Script Academic & Professional
This book will be reprinted and your order will be released in due course.
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The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: 'Digital Shifts in Consumer Behavior”, 'Digitalization of Consumer Behavior in the Tourism Sector” and 'Consumer Protection and Sustainability”.

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