Facebook X YouTube Instagram Pinterest NetGalley
Google Books previews are unavailable because you have chosen to turn off third party cookies for enhanced content. Visit our cookies page to review your cookie settings.

Changing the Game (Paperback)

My Career in Collegiate Sports Marketing

P&S History > Humanities > Biography & Memoirs

Imprint: University Press of Kentucky
Pages: 296
Illustrations: 70 b&w photos
ISBN: 9780813180427
Published: 3rd August 2021
Casemate UK Academic

Please note this book may be printed for your order so despatch times may be slightly longer than usual.

in_stock

£20.00


You'll be £20.00 closer to your next £10.00 credit when you purchase Changing the Game. What's this?
+£4.50 UK Delivery or free UK delivery if order is over £40
(click here for international delivery rates)

Order within the next 8 hours, 32 minutes to get your order processed the next working day!

Need a currency converter? Check XE.com for live rates



Many Kentuckians and fans of intercollegiate athletics are familiar with the name Jim Host. As founder and CEO of Host Communications, he was the pioneer in college sports marketing. Host's prevailing innovation in collegiate sports was the concept of bundled licensing, which encouraged corporate partners to become official sponsors of athletic programs across media formats. Host and his team developed the NCAA Radio Network and introduced what became known as the NCAA's Corporate Partner Program, which employed companies such as Gillette, Valvoline, Coca-Cola, and Pizza Hut to promote university athletic programs and the NCAA at large. Host was involved with the construction of Rupp Arena, the Kentucky Horse Park, and the KFC Yum! Center. But few know his full story.

 

Changing the Game is the first complete account of the entrepreneur's professional life, detailing his achievements in sports radio, management, and broadcasting; his time in minor league baseball, real estate, and the insurance business; and his foray into Kentucky politics, including his appointments under governors Louie B. Nunn and Ernie Fletcher. This memoir provides a behind-the-scenes look at the growth of big-time athletics and offers solutions for current challenges facing college sports.

There are no reviews for this book. Register or Login now and you can be the first to post a review!

Other titles in University Press of Kentucky...