Measuring Soft Power in International Relations (Paperback)

Soft power typically gets short shrift in foreign policy strategy because it is considered difficult to measure. To what degree do student-exchange programs matter to international politics? How exactly does a diaspora network affect a country's influence abroad? What are the foreign policy implications of hosting the Olympics? Can hit movies solidify alliances? In response to this conundrum;Irene Wu has developed the Soft Power Rubric;an innovative framework that allows soft power to be quantified;as GDP is;supporting country comparisons;historical analysis;and global rankings. Composed of four indicators with publicly available data—immigration;study abroad;travel;and movies—the rubric identifies which countries in the world have the most soft power by the breadth and depth of their people-to-people relationships abroad.