Famous Brand Names and Their Origins (Paperback)
As featured in the Daily Express - Kathy Martin uncovers how brands like Bisto, PG Tips and Hovis got their names
As featured on Mail Online (03/01/17) - How Quality Street brought treats to the poor, how the Wall Street Crash created Nescafe and the birth of Coca-Cola: Secrets of our top brands revealed
As featured in the International Express on 4/1/17
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Many brands, including Boots, Hoover and Kelloggs, were named after their founders whilst others have less obvious origins; for instance, did you know that Velcro comes from velours and crochet, the French words for ‘velvet’ and ‘hook’?
This entertaining book by Kathy Martin explores the stories behind the brands, their names and their founders. Bursting with fascinating facts and period advertising, this must-read book will appeal to everyone interested in advertising, social history, food and famous names.
As featured in.Daily Express 19/12/16
As featured in.The Ephemera Society
As featured in.The Daily Mail 2/1/17
A really fascinating read about many brand names that we never really stop to think about as they are so familiar. This book is full of interesting facts and will be enjoyed by many. Well researched and beautifully written.Amazon Reviewer
This is a well-written, slightly idiosyncratic and thoroughly delightful book. That the author knows and loves her subject is very evident...NZ Crown Mines
...By its nature, this book is encyclopaedic, and although it can be completely read in one sitting (as this reviewer did), it is more a ‘dipping’ book to be consulted should one be interested in learning more about a specific brand or product.
On that basis, it is likely to have wide appeal, and be of use to both Historians and Joe and Jane Public. The international ubiquity of the brands the work contains (especially in countries of the British Commonwealth), also means that it is likely to have a large audience outside the British Isles.
Author interview & reviewYour Family History, February 2017
This fascinating and enjoyable book tells the story of around 200 brand names, delving succinctly into their origins and fortunes over time, and makes for a great slice of social history.
Read it for: An engaging collection of brand histories
As featured inAntiques Diary, March 2017
The North Koreans' attack on their Southern neighbours in 1950 shocked and surprised the World already in the grip of the Cold War in Korea. The conflict rapidly escalated with China soon heavily involved on one side and the United Nations on the other. The author, then a young Gunner officer, found himself in the midst of this very nasty war. He describes in vivid detail the horrific conditions faced not just by all elements of the British contingent but also the Canadians, Australians, New Zealanders and South Africans who fought so well. The reader is given a clear insight of what it was like…By Brigadier Brian Parritt
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