Famous Brand Names and Their Origins (Paperback)
As featured in the Daily Express - Kathy Martin uncovers how brands like Bisto, PG Tips and Hovis got their names
As featured on Mail Online (03/01/17) - How Quality Street brought treats to the poor, how the Wall Street Crash created Nescafe and the birth of Coca-Cola: Secrets of our top brands revealed
As featured in the International Express on 4/1/17
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Many brands, including Boots, Hoover and Kelloggs, were named after their founders whilst others have less obvious origins; for instance, did you know that Velcro comes from velours and crochet, the French words for ‘velvet’ and ‘hook’?
This entertaining book by Kathy Martin explores the stories behind the brands, their names and their founders. Bursting with fascinating facts and period advertising, this must-read book will appeal to everyone interested in advertising, social history, food and famous names.
As featured in.Daily Express 19/12/16
As featured in.The Ephemera Society
As featured in.The Daily Mail 2/1/17
A really fascinating read about many brand names that we never really stop to think about as they are so familiar. This book is full of interesting facts and will be enjoyed by many. Well researched and beautifully written.Amazon Reviewer
This is a well-written, slightly idiosyncratic and thoroughly delightful book. That the author knows and loves her subject is very evident...NZ Crown Mines
...By its nature, this book is encyclopaedic, and although it can be completely read in one sitting (as this reviewer did), it is more a ‘dipping’ book to be consulted should one be interested in learning more about a specific brand or product.
On that basis, it is likely to have wide appeal, and be of use to both Historians and Joe and Jane Public. The international ubiquity of the brands the work contains (especially in countries of the British Commonwealth), also means that it is likely to have a large audience outside the British Isles.
Author interview & reviewYour Family History, February 2017
This fascinating and enjoyable book tells the story of around 200 brand names, delving succinctly into their origins and fortunes over time, and makes for a great slice of social history.
Read it for: An engaging collection of brand histories
As featured inAntiques Diary, March 2017
We live our lives immersed in name brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use and sometimes even addled with blatant racism. A Secret History of Brands cuts through the rumours and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel and BMW among others. Explore…By Matt MacNabb
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