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A History of Cigarette and Trade Cards (Paperback)

The Magic Inside the Packet

Social History Photographic Books Colour Books

By John Broom
Imprint: Pen & Sword History
Pages: 158
ISBN: 9781526721747
Published: 29th October 2018



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The collection of picture cards has fascinated generations of children and adults since the late nineteenth century. Between 1900 and 1940, cartophily, as the hobby became known, became widespread as hundreds of millions of attractive cards were issued, usually with packets of cigarettes. These cards give us a unique insight into the cultural history of the period. Although the production of cigarette and other trade cards has declined in recent decades, millions of people worldwide now collect trading cards and stickers issued by the likes of Topps and Panini.

This attractive and extensively illustrated guide to collecting cigarette and other trade cards gives the reader a lively history of the hobby, and offers the collector some valuable advice on how to begin and maintain a collection. The wide variation of themes of card issues is explored, with many of the stories behind the cards revealed. It will appeal to novice and established card collectors, and those with an interest in twentieth century social and cultural history.

The author has produced a delightful view of the cards and covered a wide, but not exhaustive, range of card topics. It is a very interesting review and will undoubtedly encourage more collectors.

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Article 'The magic inside the packet' as featured by

Nottingham Post, 13th December 2018 - words by Andy Smart

I thought the book was well presented with good colour photographs and would happily recommend it for anyone who enjoys the hobby of collecting or has a particular interest in this aspect of cultural history.

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GoodReads, Rosie Amber
 John Broom

About John Broom

John Broom graduated in History from the University of Sheffield in 1991 and has pursued a career in teaching, firstly in History, and latterly as a Specialist Teacher in Autism. The inheritance in 2006 of 170 letters written by his late father between 1940 and 1946 sparked a passion to discover the links between twentieth-century warfare and religion. After completing an MA in Local and Regional History with the Open University, he is currently studying for a PhD at the University of Birmingham and has conducted research on behalf of the Bible Society for their First World War website. John maintains an active social media presence on Twitter at @johnbroom1970 and blogs frequently at www.faithinwartime.wordpress.com.

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