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A Secret History of Brands (Paperback)

The Dark and Twisted Beginnings of the Brand Names We Know and Love

Social History

By Matt MacNabb
Imprint: Pen & Sword History
Pages: 160
ISBN: 9781473894174
Published: 4th September 2017

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National publicity

As featured by Mail Online: 'The dark history behind the world's most popuar brands'

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We live our lives immersed in name brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use and sometimes even addled with blatant racism.

A Secret History of Brands cuts through the rumours and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel and BMW among others. Explore the mystery of the cocaine content of Coca-Cola, the Hitler-Henry Ford connection and why Bayer is famous for Asprin, but began their journey with Heroin, and how Kellogg's Corn Flakes were crafted to deter sexual arousal. Thoroughly researched, MacNabb details first-hand conducted interviews alongside fairly weighed research to present the decisive view of brands histories that you haven't heard of yet.

So you think you know about our most famous brands? Think again. In this amazing, revealing book, Matt opens the lid on a Pandora's box of trade secrets - most of us will have tumbled that the original Coca-Cola had some kind of connection with cocaine - Matt gives us all of the details of that rather amazing connection, in a terrific book that will really open your eyes to the oldest brands still surviving to this day. Amazing!

Books Monthly

About Matt MacNabb

Pop culture historian Matt McNabb has spent the better part of the past twenty years researching the history of comic books, toys, film and television and their effect on our culture. He regularly features in publications such as SFX Magazine, Variety, MacLeans Magazine, Brick Journal, on CNN and BBC Radio. Author of Batman's Arsenal: An Encyclopedic Chronicle and Ghostbusters Collectables, A Secret History of Brands is Matt's third book.

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