A Secret History of Brands (Paperback)
The Dark and Twisted Beginnings of the Brand Names We Know and Love
As featured by Mail Online: 'The dark history behind the world's most popuar brands'
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We live our lives immersed in name brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use and sometimes even addled with blatant racism.
A Secret History of Brands cuts through the rumours and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel and BMW among others. Explore the mystery of the cocaine content of Coca-Cola, the Hitler-Henry Ford connection and why Bayer is famous for Asprin, but began their journey with Heroin, and how Kellogg's Corn Flakes were crafted to deter sexual arousal. Thoroughly researched, MacNabb details first-hand conducted interviews alongside fairly weighed research to present the decisive view of brands histories that you haven't heard of yet.
This book is a great read, a page-turner, and I suspect most readers will move on to read full accounts on some of the selected topics.Olga Núñez Miret, Author/translator Blog
Read the complete review here.
In the series of the brands listed and described here (including Coca-cola, Kellogg's cereal, fashion/clothiers, shoes, Bayer, Winchester, and Bakelite), MacNabb speaks of the expansion of our market society and the industrial revolution, as well as brand cognisance, the invention of each product, their benefits, and shady histories (from their ingredients, factory conditions, leaders/bosses, to discrimination toward employees and market competition). This also makes me more excited for 'Winchester,' the upcoming horror/suspense film about the madness of Sarah Winchester.GoodReads, Kristine Fisher
★★★★ When we see successful business, history tends to shove the sordid details under the rug. Fast read. Really engaging.Michelle McMenamin, GoodReads
Read the complete review here.
As featured inAntiques Diary, January 2018
So you think you know about our most famous brands? Think again. In this amazing, revealing book, Matt opens the lid on a Pandora's box of trade secrets - most of us will have tumbled that the original Coca-Cola had some kind of connection with cocaine - Matt gives us all of the details of that rather amazing connection, in a terrific book that will really open your eyes to the oldest brands still surviving to this day. Amazing!Books Monthly