Business Ethics (Hardback)
The Competitive Advantage of Trust and Reputation
Imprint: IntechOpen
Series: Business, Management and Economics
Pages: 272
ISBN: 9780850144956
Published: 23rd October 2024
Script Academic & Professional
Series: Business, Management and Economics
Pages: 272
ISBN: 9780850144956
Published: 23rd October 2024
Script Academic & Professional
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It is long past time to take business ethics seriously. This is not because business people feel the need to appear virtuous, attentive to sustainability, or devoted to their stakeholders, but because business ethics can offer a competitive advantage to companies that prioritize it. A strong reputation and trustworthiness reduce transaction costs with partners, foster loyalty among employees, and attract top young talent. This book explores the many ways companies around the world can achieve such a competitive advantage. Use this volume to stay informed in this field, which will only grow in importance as technology continues to shed light on who provides the goods and services we rely on.
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