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Saab Celebration (Hardback)

Swedish Style Remembered

Transport Photographic Books Colour Books Cars

By Lance Cole
Imprint: Pen & Sword Transport
Pages: 160
Illustrations: 200 colour & black and white illustrations
ISBN: 9781526775238
Published: 13th October 2021
This Week's Best Sellers Rank: #13

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Saab has gone, but its cars and its loyal band of owners remain. In this photographic album, internationally known Saab author and commentator Lance Cole celebrates all things Saab.

In a collection of over 200 photographic images accompanied by a detailed yet engaging commentary, the book delivers a record of Saab from its first car to its last. The engineering, design, and ethos of Saab's cars across the generations are captured in all their glory.

The author of many Saab articles and several Saab books, this is Lance Cole’s new view on Sweden's other car maker – one that really did build cars to a different standard.

Saab Celebration is designed to be a memorial companion for the Saab fan. If you like Saabs, then enjoy this tribute to all things Saab.

A very interesting book about a unusual, and now extinct, car brand. Saabs have always been quirky cars. The author does an excellent job describing what makes Saab unique. Excellent pictures. Text provides a good degree of detail on the history of the brand and individual models.

NetGalley, Sandra Hood

Rating: 5 out of 5 stars

Saab Celebration by Lance Cole is tribute to the vehicles as well as those who love them. I only owned one Saab and I loved it, though it wasn't enough to make me want only Saabs (admittedly because I tend to like variety and there are only a few makes that I owned multiple iterations of).

I was mostly drawn to the book for the pictures and would have been content with just a brief history. Instead, I got a more in depth history as well as a book length love letter to the car. And I enjoyed the vast majority of it.

This is definitely one that any Saab enthusiast will want, as well as most car lovers who lament the passing of brands into the past. Both an enjoyable read and an attractive book.

NetGalley, Jack Messer

Rating: 5 out of 5 stars

As a SAAB owner, I was curious about the book and enjoyed learning about those of us who are SAAB enthusiasts. From the first one I owned, a 9-3 Convertible, I knew instinctively this was my car. It was refreshing to read in the book that indeed, there are people who are SAAB people and, conversely, people who are not. My husband is one who is not, and when we first saw my first SAAB, when I told him that was what I wanted, he insisted that no, I didn't. One test drive behind the wheel was all it took. Reading this book helped me understand and perhaps put into words much of how I feel as a SAAB owner.

It was fascinating to learn the history of the car I love so much, even though people would now say I don't own a "true SAAB", being on my third one which is a 2008. Still, My 9-3 was the car of my heart, much as is explained by Mr. Cole in this book. It helped me understand why I feel as I do toward my car and it put into words much of what I've been trying to say.

So, thanks, Mr. Cole, for writing a book that expresses how a SAAB enthusiast feels, and helping me understand better how that sets me in a group of other SAAB enthusiast. The book was fascinating, with excellent detail on the history of the car. It's one I think any SAAB enthusiast would enjoy having in full hard-bound form so they could put it on the coffee table for others to see.

NetGalley, Gail Byrd

About Lance Cole

Lance Cole has been a motoring and aviation writer and PR for over 30 years. He is also an internationally published photographer, illustrator and designer. The author of over 20 books, he has a parallel career as a news correspondent and TV camera-journalist. But it is old cars and their design and driving that fascinates him. He has driven Saabs all over the world and contributed to Saab design when he was a young design student. Lance wrote Erik Carlsson’s obituary for the Daily Telegraph.


Lance currently lives in England but yearns for a return to the outback of Australia where old cars rule.

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