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Style from the Nile (Hardback)

Egyptomania in Fashion From the 19th Century to the Present Day

Ancient History > Ancient Egypt & Egyptology P&S History > By Century > 19th Century P&S History > By Century > 20th Century P&S History > Clothing & Fashion P&S History > Social History

By Isabella Campagnol
Imprint: Pen & Sword History
Pages: 248
Illustrations: 20 colour in plates and 100 mono integrated
ISBN: 9781399098076
Published: 15th June 2022

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In November 1922, the combined efforts of Howard Carter and Lord Carnarvon revealed to the world the 'wonderful things' buried in Tutankhamen’s tomb, Egypt had already been a source for new trends in fashion for quite some time: in the early 19th century, for example, Napoleon’s Egyptian campaign contributed to the popularization of Kashmir shawls, while the inauguration of the Suez Canal in 1869 stimulated 'Egyptianizing' trends in gowns, jewellery and textiles.

Post-1922, a veritable Egyptomania craze invested all artistic fields, quickly becoming a dominant Art Deco motif: “flapper-style” dresses were elaborately embroidered with beaded “Egyptian” patterns, evening bags were decorated with hieroglyphics, brooches nonchalantly sported ancient scarabs, and the sleek black bobs favored by the admired icons of the time, Louise Brooks and Clara Bow, looked up to the fabled Egyptian beauty of Nefertiti and Cleopatra.

Egyptomania often resurfaces in 21st-century fashion as well: the awe-inspiring John Galliano’s designs for Dior Spring-Summer 2004 brought back pharaonic crowns in lieu of headdresses in a triumph of gold-encrusted creations, the ancient practice of mummification was referenced by Iris van Herpen’s Fall 2009 collection and Egyptian vibes resonated in Chanel's Métiers d’Art 2018/2019 collection.

Through the combination of rigorous fashion history research, intriguing images and well-informed, but approachable, writing, Style from the Nile offers a comprehensive overview of a fascinating phenomenon that, to this day, continues to have a mesmerizing appeal.

An excellent introduction to the subject,
this book will be invaluable to many researchers and should help inspire future
papers and publications on related subjects.

Daniel Milford-Cottam, The Victoria and Albert Museum, writing for 'Costume'

Rating: 5 out of 5 stars

Wow! This book is intense! Beautifully researched, fabulous written, and with lovely illustrations throughout, this is one for the Egyptomaniac! As one of those, I love it!

I knew Egypt had a huge impact on the 192os but I didn’t realise just how much broader, and longer lasting than that, it has been. I am amused by the misinterpretations and renaming of styles and products to sell them as “Egypt”. In this day and age, of swift verification via Google or social, it is hard to imagine how a trend could go so wrong so quickly! If you love fashion, style or Egypt, you’ll enjoy “Style from the Nile”! It’s a five out of five on the enJOYment scale.

NetGalley, Kelly Hodgkins

Video review featured on Lil's Vintage World, YouTube

Lil's Vintage World

An excellent book, ideal for anyone interested in this part of the fashion world whether you are a beginner or an expert in the fashion world.

Read the full review here

The History Fella

Rating: 5 out of 5 stars

I love anything to do with Egypt and Egyptology so this book was right up my street. An interesting read with lots of useful information. Its amazing how the styles have traveled down the ages.

NetGalley, Hazel Thomson

This is such a great book, if you love anything to do with ancient Egyptians then this is the book for you. i have always been fascinated by the ancient Egyptians (I blame watching The Mummy too many times ;-) ) but I havealways been fascinated by the tragic story of Cleopatra, her dramatic life and affair with Mark Anthony to her beauty, so I was instantly intrigued by this book and I wasn't disappointed!

Style on the Nile is a fascinating book, it explores how ancient Egyption culture and fashion has ignited the imaginations of generations throughout history, the book accurately traces ancient Egyptian fashion right back to the start diving into ancient Egyptians vast history, to Napoleon's expedition to Tutankhamen's discover right through the ages to how ancient Egypt has an impact in today's fashion..

There is a huge amount of research that has gone into this book, each aspect of the book is accompanied by some beautiful illustrations. I love that this is one of those bok where you can dip in to at anytime, you can read a chapter here, a different chapter there, it's one of those you would want on your book case on hand in case you felt the need to have a quick glance.

It's insightful , knowledgeable and well put together, it's easy to read which is always a good thing, you don't feel overwhelmed with too many facts and figures bombarding you. An all round winner!

NetGalley, Frankie ~ Chicks, Rogues and Scandals

Rating: 5 out of 5 stars

I love history of fashion and this was a well researched and informative book.
i learned about some new to me designer and I learned a lot.
It's easy to follow and entertaining.
Highly recommended.

NetGalley, Anna Maria Giacomasso

I have always found Ancient Egypt and the Egyptians of that time fascinating, I love history and costume through the ages, especially certain time periods, so this was a great read for me.
It was jammed packed with some much fact and information with regards to , not only the actual clothes, but history around them and loads more.
A definite read if you love to read about Ancient Egypt.

NetGalley, Julie Wright

Rating: 5 out of 5 stars

This was just as it was described a superb book for anyone interested in Egyptology and especially how it affected the history of fashion designs. There are some lovely pictures throughout demonstrating what Isabella is describing.

An amazing amount of research has gone into this book and it is beautifully presented in an easily read format.
It would make a lovely coffee table book where it could be dipped into at various points of history at different times.

NetGalley, Sandra Miller

This is such a fascinating book. It goes right back into the start of how Egyptian history and exploration influenced fashion, from the Napoleonic expedition to the discovery of Tutankhamen's tomb to the present day. Campagnol studies how 'Egypt-mania' influenced every aspect of fashion, including accessories, hairstyles, costume designs for films and even home wares, and includes many amusing and interesting anecdotes.. The account was accompanied by beautiful illustrations and photographs I also learned about interesting women who I had never heard of before - Irene Brinn and Rosa Bonini.

NetGalley, Lisa Sanderson

This book caught my attention straight away because of the cover and title. I happen to love ancient Egypt and its history and I was aware that there was Egyptomania but I had no idea it affected the styles of the times as much as it did. This book was well thought out, presented, and fascinating to read. The images are just so lovely and a perfect glimpse of the times and I'm so glad the author took the time to dig them all out of various archives to include them. In short, I really enjoyed this book and wouldn't hesitate to read another by Isabella Campagnol!

NetGalley, Krystina M

Rating: 5 out of 5 stars

This was a really nice book! A fun read if you are into history, Egypt or the history of fashion or all of the above. Give this book a try!!!

NetGalley, Heather Bennett

Rating: 5 out of 5 stars

This is a well-researched and related monograph on the influence of archaeology in Egypt on primarily women's fashion in the 20th century. I enjoyed the book overall and appreciated the extensive notes and bibliography, as well as the images. This is a fascinating period in history of all kinds: ancient, world, political, gender, and fashion, and Campagnol does a beautiful job of pulling it all together for the general reader.

NetGalley, Kendra Leonard

Rating: 5 out of 5 stars

I so enjoyed this book. It not only covers fashion but hair, make up and jewellery. It is a must have book for anyone interested in early 20th Century fashion.

NetGalley, Karen Hammond

This is a really interesting book that describes Egypt’s role in fashion trends. I really enjoyed learning more about the different trends and I liked that there were pictures throughout to show what was being described. I’ve always found Egyptomania to be really fascinating and I learned a lot from this book, but it never bored me. I highly recommend this one for people interested in Egypt, fashion, or just history in general.

NetGalley, Kaitlyn Parker

Rating: 5 out of 5 stars

An ideal coffee table book. I love all books on fashion but this book on Egyptian fashion is amazing. It was extremely knowledgeable and the pictures are great.

NetGalley, Lynn Beck

About Isabella Campagnol

Isabella Campagnol is a scholar who specializes in the history of dress, textiles and decorative arts.
From 2006 to 2014 she was the curator of a private textile collection in Venice. In 2015 she joined Istituto Marangoni, Milan, where she currently teaches History of Fashion.
Beside many articles and essays, she co-edited Rubelli: A Story of Silk in Venice (Marsilio, 2011) and is the author of Forbidden Fashions: Invisible Luxuries in Early Venetian Convents (Texas Tech University Press, 2014).
Isabella lives in Venice.

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