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Style from the Nile (Hardback)

Egyptomania in Fashion From the 19th Century to the Present Day

Ancient History P&S History Social History 20th Century 19th Century Clothing and Fashion

By Isabella Campagnol
Imprint: Pen & Sword History
Pages: 248
Illustrations: 20 colour in plates and 100 mono integrated
ISBN: 9781399098076
Published: 30th June 2022

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RRP £25.00

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In November 1922, the combined efforts of Howard Carter and Lord Carnarvon revealed to the world the 'wonderful things' buried in Tutankhamen’s tomb, Egypt had already been a source for new trends in fashion for quite some time: in the early 19th century, for example, Napoleon’s Egyptian campaign contributed to the popularization of Kashmir shawls, while the inauguration of the Suez Canal in 1869 stimulated 'Egyptianizing' trends in gowns, jewellery and textiles.

Post-1922, a veritable Egyptomania craze invested all artistic fields, quickly becoming a dominant Art Deco motif: “flapper-style” dresses were elaborately embroidered with beaded “Egyptian” patterns, evening bags were decorated with hieroglyphics, brooches nonchalantly sported ancient scarabs, and the sleek black bobs favored by the admired icons of the time, Louise Brooks and Clara Bow, looked up to the fabled Egyptian beauty of Nefertiti and Cleopatra.

Egyptomania often resurfaces in 21st-century fashion as well: the awe-inspiring John Galliano’s designs for Dior Spring-Summer 2004 brought back pharaonic crowns in lieu of headdresses in a triumph of gold-encrusted creations, the ancient practice of mummification was referenced by Iris van Herpen’s Fall 2009 collection and Egyptian vibes resonated in Chanel's Métiers d’Art 2018/2019 collection.

Through the combination of rigorous fashion history research, intriguing images and well-informed, but approachable, writing, Style from the Nile offers a comprehensive overview of a fascinating phenomenon that, to this day, continues to have a mesmerizing appeal.

Rating: 5 out of 5 stars

This is a well-researched and related monograph on the influence of archaeology in Egypt on primarily women's fashion in the 20th century. I enjoyed the book overall and appreciated the extensive notes and bibliography, as well as the images. This is a fascinating period in history of all kinds: ancient, world, political, gender, and fashion, and Campagnol does a beautiful job of pulling it all together for the general reader.

NetGalley, Kendra Leonard

Rating: 5 out of 5 stars

I so enjoyed this book. It not only covers fashion but hair, make up and jewellery. It is a must have book for anyone interested in early 20th Century fashion.

NetGalley, Karen Hammond

This is a really interesting book that describes Egypt’s role in fashion trends. I really enjoyed learning more about the different trends and I liked that there were pictures throughout to show what was being described. I’ve always found Egyptomania to be really fascinating and I learned a lot from this book, but it never bored me. I highly recommend this one for people interested in Egypt, fashion, or just history in general.

NetGalley, Kaitlyn Parker

Rating: 5 out of 5 stars

An ideal coffee table book. I love all books on fashion but this book on Egyptian fashion is amazing. It was extremely knowledgeable and the pictures are great.

NetGalley, Lynn Beck

About Isabella Campagnol

Isabella Campagnol is a scholar who specializes in the history of dress, textiles and decorative arts.


From 2006 to 2014 she was the curator of a private textile collection in Venice. In 2015 she joined Istituto Marangoni, Milan, where she currently teaches History of Fashion.


Beside many articles and essays, she co-edited Rubelli: A Story of Silk in Venice (Marsilio, 2011) and is the author of Forbidden Fashions: Invisible Luxuries in Early Venetian Convents (Texas Tech University Press, 2014).


Isabella lives in Venice.

Perfect Partner

How to Survive in Ancient Egypt (Hardback)

Imagine you were transported back in time to Ancient Egypt and you had to start a new life there. How would you fit in? Where would you live? What would you eat? Where would you go to have your hair done? Who would you go to if you got ill, or if you were mugged in the street? All these questions, and many more, will be answered in this new how-to guide for time travellers. Part self-help guide, part survival guide, this lively and engaging book will help the reader deal with the many problems and new experiences that they will face, and also help them to thrive in this strange new environment.

By Charlotte Booth

Click here to buy both titles for £39.99
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