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Buses and Coaches 1945–70 (Paperback)

From Contemporary Adverts

Transport > Buses

By Gavin Booth
Imprint: Key Publishing
Series: Britain's Buses
Pages: 96
ISBN: 9781802823844
Published: 13th January 2023

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Bus and coach manufacturers advertised in the trade magazines for various reasons — it was to sell their products, of course, but also to keep their names in front of the people who made the decisions, to keep their shareholders happy, to boast about their successes and to support the trade press. Over the years, the number of manufacturers promoting their wares has fluctuated from several dozen bus builders competing for orders in the years following World War Two, to the late 1960s, when British Leyland had acquired much of the competition and was starting to abandon popular brands as it moved to rationalise its product range. This impacted the monthly trade magazines as the number of advertisers dwindled, and this led to the closure of the market-leading magazine Bus & Coach in 1970. The book uses trade adverts that appeared in the years between 1945 and 1970 to illustrate the development of new bus and coach chassis and bodies, and the constantly changing visual styles used by advertisers to catch the eye of potential customers.

As featured in

Best of British Magazine - July 2023

About Gavin Booth

Gavin Booth has written or edited more than 80 books since 1969. He has contributed extensively to the enthusiast and trade press, and created and has edited the magazine Classic Bus for 13 years. He has worked in and around the bus industry for more than 50 years, latterly as Chair of the passenger-focused body Bus Users UK. He is a past-President of The Omnibus Society.

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